After doing extensive research, we’ve found the top tips to help you to attract and retain patients.
Perhaps the two most important factors in the longevity of your hospital’s success are attracting new patients and retaining ones for future medical procedures they need.
Patient satisfaction is what drives hospitals forward in funding, reputation, and much more—therefore, it’s important to know how to keep them satisfied. This practice is complex, but when executed properly, can result in great success for your hospital.
Keep reading to learn about some tips we found for attracting and retaining patients.
Tips to Attract Patients
Marketing hospitals requires brand-building and sales support, but there’s more to it than that. Making positive connections is the key factor.
Here are some tips for making those connections:
1. Know Your Niche
Consumers have several choices when it comes to products and services, including hospitals. Understanding the distinctions among different types of healthcare facilities can help you address them more effectively.
2. Learn What Patients Want
When a patient chooses a healthcare provider, they have a lot to consider. Therefore, it takes time to make the decision.
Listen to your patients and what they’re looking for. This is a sure way to draw in new patients, and keep your current ones happy.
3. Consider Your Online Presence
Social media and website upkeep is one of the most important factors for marketing any service.
Top Patient Retention Strategies
Did you know that there’s a 60-70% chance that an existing patient will continue visiting a healthcare provider after their first appointment?
Patient loyalty indicates trust that has been built throughout their visits. Additionally, they’re more likely to consider recommendations or other valuable services, therefore contributing to a stronger reputation.
There are many patient retention strategies. Here are a few:
1. Deliver Excellent Service
Like any other business, good service is not just recommended—it’s essential.
2. Show Your Patients You Care
Patients deserve a healthcare professional that truly cares about them.
All patients are different and require different needs, so take the time to explain why you believe your chosen plan meets those needs.
3. Ask For Feedback
Requesting feedback from your patients is a great way to better your services. Use the responses to assess which areas your facility is doing well in, and which areas you need to improve in.
Key Investments to Make in Your Hospital To Attract Patients
There are a couple investments you could make that will increase your chances of attracting new patients to your hospital. Here are some ideas:
1. Invest In Comfort
One thing patients and their loved ones look for when searching for new healthcare is comfort, both before and during the visit. Consider modernizing your waiting room with new TVs, more comfortable chairs, or vending machines.
2. Invest In Your Employees
Employees are the ones directly providing care and services to patients. Listen to them, address their concerns, and treat them with the utmost respect, because their concerns often affect the safety of all employees and patients.
3. Invest In Education And Research
As you know, healthcare is a field that is constantly evolving with new techniques, guidelines, and protocols.
Continuing education is necessary to broaden the skills of your staff and better equip them to solve problems, which increases productivity, lowers fatigue, and positive patient outcomes. In addition to training, there must be a demonstration of competency and classes to refresh the minds of your staff.
Our Devices Can Help The Success Of Your Hospital
Education and relief among employees can be the key to drawing in new patients, or improving the satisfaction of your current patients.
Our Lung Simulators could be your first step to the education and training your organization needs. Additionally, our automated CPR devices give caregivers a little extra relief, ensuring the best possible care for your patients. Contact us today for more information!