Top Tips For Patient Attraction And Retention In Your Hospital

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After doing extensive research, we’ve found the top tips to help you to attract and retain patients.

Perhaps the two most important factors in the longevity of your hospital’s success are attracting new patients and retaining ones for future medical procedures they need. 

Patient satisfaction is what drives hospitals forward in funding, reputation, and much more—therefore, it’s important to know how to keep them satisfied. This practice is complex, but when executed properly, can result in great success for your hospital.

Keep reading to learn about some tips we found for attracting and retaining patients.

Tips to Attract Patients

Marketing hospitals requires brand-building and sales support, but there’s more to it than that. Making positive connections is the key factor.

Here are some tips for making those connections:

1. Know Your Niche

Consumers have several choices when it comes to products and services, including hospitals. Understanding the distinctions among different types of healthcare facilities can help you address them more effectively. 

2. Learn What Patients Want

When a patient chooses a healthcare provider, they have a lot to consider. Therefore, it takes time to make the decision. 

Listen to your patients and what they’re looking for. This is a sure way to draw in new patients, and keep your current ones happy.

3. Consider Your Online Presence

Social media and website upkeep is one of the most important factors for marketing any service. 

Top Patient Retention Strategies

Did you know that there’s a 60-70% chance that an existing patient will continue visiting a healthcare provider after their first appointment?

Patient loyalty indicates trust that has been built throughout their visits. Additionally, they’re more likely to consider recommendations or other valuable services, therefore contributing to a stronger reputation. 

There are many patient retention strategies. Here are a few:

1. Deliver Excellent Service

Like any other business, good service is not just recommended—it’s essential.

2. Show Your Patients You Care

Patients deserve a healthcare professional that truly cares about them. 

All patients are different and require different needs, so take the time to explain why you believe your chosen plan meets those needs. 

3. Ask For Feedback

Requesting feedback from your patients is a great way to better your services. Use the responses to assess which areas your facility is doing well in, and which areas you need to improve in.

Key Investments to Make in Your Hospital To Attract Patients

There are a couple investments you could make that will increase your chances of attracting new patients to your hospital. Here are some ideas:

1. Invest In Comfort

One thing patients and their loved ones look for when searching for new healthcare is comfort, both before and during the visit. Consider modernizing your waiting room with new TVs, more comfortable chairs, or vending machines.

2. Invest In Your Employees

Employees are the ones directly providing care and services to patients. Listen to them, address their concerns, and treat them with the utmost respect, because their concerns often affect the safety of all employees and patients. 

3. Invest In Education And Research

As you know, healthcare is a field that is constantly evolving with new techniques, guidelines, and protocols. 

Continuing education is necessary to broaden the skills of your staff and better equip them to solve problems, which increases productivity, lowers fatigue, and positive patient outcomes. In addition to training, there must be a demonstration of competency and classes to refresh the minds of your staff. 

Our Devices Can Help The Success Of Your Hospital

Education and relief among employees can be the key to drawing in new patients, or improving the satisfaction of your current patients. 

Our Lung Simulators could be your first step to the education and training your organization needs. Additionally, our automated CPR devices give caregivers a little extra relief, ensuring the best possible care for your patients. Contact us today for more information!

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Key Strategies to Retain and Recruit Healthcare Staff

employee retention strategies in healthcare

According to a current report from Nursing Solutions Inc., the  average hospital turnover rate stands at 25.9%—an increase of 6.4% from the previous year. As you know, finding the best employee retention strategies in healthcare is vital in today’s day and age.

If you’re having a hard time finding new employees or getting your current ones to stay—you’re not alone. Healthcare facilities around the country are having the same issue. While it may seem impossible to overcome, there are steps you can take now to improve your facilities turnover rate by this time next year. 

Below, we highlight some of the best strategies for retention and recruiting of healthcare workers.

1. Create A Healthy and Functional Workplace Environment

The environment of your workplace can make or break an employee’s desire to work there. A toxic workplace can lead to a stressful environment and a possible mental health decline of employees. Employees leave and may even tell others to avoid employment within that organization.

Creating and demonstrating positive values in a workplace is a tried-and-true way to form a healthy work space.  Positive company values guide the right strategy and expected behavior, while forming a “team” dynamic. 

Teams will become more efficient and successful; which is vital as the average nurse can expect at least three 12-hour shifts per week.

2. Consider Updating Your Onboarding Process

The onboarding process is the first impression you’ll give to new employees about your facility. All organizations should give new employees the best possible onboarding process for the first few weeks to make them feel comfortable and want to stay. 

This should include training about their responsibilities, education about the organization’s history and core values, and continuous support. This process is ongoing, so it’s important to employ the best ways for execution to maintain a higher employee retention rate. 

3. Review Compensation And Benefits Packages

Wage can be a major contributing factor to turnover rates. Many healthcare workers are finding higher salaries in travel-centered positions. If you’re finding that your employees are leaving quickly or accepting other job offers, it may be time to review your facility’s compensation and benefits structure. 

Organizations should also make it a regular practice to review the current industry trends in their state. 

4. Understand Why Healthcare Workers Quit

To have a better idea of what employees look for in a workplace, it can be very beneficial to understand why healthcare workers have quit their jobs, especially in the last few years. 

Below are some of the most common reasons why healthcare workers quit:

Desire For Career Advancement

While working in the same position for a long period of time with no changes to responsibility or wages, employees may want a change. It doesn’t necessarily mean there’s something wrong with their current position—however, reviewing duties, wages and benefits may offer the employee opportunities to further their career.

The best way to handle this issue is to make your employee feel valued in their position.  This might include giving them more recognition and praise and discussing their future opportunities for growth.

Scheduling Concerns

Healthcare requires demanding schedules.  Some of the schedule demands consistently drive employees away. Scheduling issues include shift swapping, over and/or under scheduling, no-show workers, lack of time off/vacation, and unexpected overtime. All these and more can cause frustration within your employees. 

The best way to overcome scheduling concerns is to review the processes for creating schedules and see what can be improved. Remember; it can never hurt to ask employees for feedback!

Strained Relationships with Supervisors

Managing a team can be stressful, regardless of how solid the team is.  When the stress is not properly managed or helped, it can lead to arguments and a poor attitude in the workplace. 

Review with your managers/supervisors their responsibilities, while supporting them with proper resources.  Pay attention to patterns, and know when it’s time to make a change.

Burnout and Stress

Finally, the most common reason healthcare workers quit their jobs—stress.

It’s no secret that healthcare facilities are stressful in nature. The workload and physical and mental exhaustion can be challenging. However, there are ways to encourage your workers to minimize their stress.

This could include creating a positive work environment, offering longer or more breaks during longer shifts to rest, hydrate, or check-in with friends and family.

Giving An Extra Set of Hands Is One of The Best Employee Retention Strategies in Healthcare

Another option to reduce stress and fatigue among your healthcare staff—hands-free automated CPR devices. 

Never forget to remind your team that they’re performing a crucial role for their community, and thank them for their dedication to their practice!

For any questions or concerns regarding our hands-free automated CPR devices, feel free to contact us directly!

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